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Lead Gen

Chemical Processing’s unique lead-generation programs are based on best practices in permission marketing: offer high-value content related to a specific technology purchase decision or topic, and interested prospects will offer their contact information in exchange, giving you implicit permission to market to them.
Program mechanics are relatively straightforward:

  • Your company sponsors and/or supplies an appropriate piece of high-value content. (If you can’t supply an appropriate piece of content, we can create one for you.)
  • We create a custom registration page including up to three unique qualifying questions that must be completed in order to download the content in question.
  • We promote this “gated asset” to our e-newsletter subscribers and site visitors.
  • Upon download, these sales leads are yours for further qualification and follow up.

The most common type of sponsored content offered through Chemical Processing’s lead-generation channels is the white paper, although other content types also have proven effective lead-generation offers. Other types of content that can be sponsored and promoted through ChemicalProcessing.com include:

Pricing for Chemical Processing’s digital lead-generation programs starts at $5,300 gross, which includes a two-month promotion period—typically kicked off by prominent placement in a ChemicalProcessing.com Premium Content Alert enewsletter. Additional promotional efforts to be managed by a ChemicalProcessing.com client services specialist to ensure lead-generation quality and quantity expectations are met.

For more information on Chemical Processing’s lead generation programs, please contact Faith Dalton, digital sales specialist, at fdalton@putman.net (Phone: 630-467-1301 ext. 485 or your appropriate regional sales manager.)

Mission

The chemical industry remains the largest industry in the world with more than $770 billion in annual sales and more than $39 billion in capital expenditures. Learn why marketers turn to Chemical Processing to find solutions for communicating with this lucrative market.

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Market

Chemical Processing, ChemicalProcessing.com and Chemical Processing eNewsletters reach a monthly worldwide audience of more than 130,000 chemical industry professionals responsible for designing, operating, maintaining and managing more than 40,000 chemical, petrochemical, refining, agricultural and pharmaceutical facilities in North America and across the globe.

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Magazine

Chemical Processing creates high readership by focusing on what keeps readers up at night. 

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Website

A listing of our ad specifications, guidelines and deadlines.

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E-news

Chemical Processing’s e-newsletters can help you reach thousands of buyers and get a high return on your investment.

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Multimedia

Find out how Chemical Processing’s webinar and video offerings can help you build new leads and engage with prospects more effectively.

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Lead Gen

Learn how Chemical Processing can generate high-quality leads for your existing content.

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Online Media Kit

Here you’ll find quick and easy links to detailed information about each one of the components of Chemical Processing’s advertising offerings.

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Contacts

Need to submit an ad or contact your sales representative? Find their contact information here.

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