Putman Media

Chemical Processing logo

Website

ChemicalProcessing.com Advertising Rates (gross)
Position Creative CPM*
Top Leaderboard Dimensions: 728 x 90 pixels
File Size: 30K or less
Loop Limit: 5 Loop Limit
Formats: GIF, JPEG, HTML, Flash
Alt Text: Cannot exceed 70 characters
$90
Boombox(Large Rectangle) Dimensions: 336 x 280 pixels
File Size: 40K or less
Loop Limit: 5 Loop Limit
Formats: GIF, JPEG, HTML, Flash
Alt Text: Cannot exceed 70 characters
$90
Half-Page Tower(Large Rectangle) Dimensions: 300 x 600 pixels
File Size: 40K or less
Loop Limit: 5 Loop Limit
Formats: GIF, JPEG, HTML, Flash
Alt Text: Cannot exceed 70 characters
$100
Button Dimensions: 125 x 125 pixels
File Size: 20K or less
Loop Limit: 5 Loop Limit
Formats: GIF, JPEG, HTML, Flash
Alt Text: Cannot exceed 70 characters
$80
Article-embeddedText Box (example) Size: Up to 40-character headline, plus 300 characters additional text
Format:
Text only
$90
Featured Sponsor Size: 120×60 pixel non-animated image, plus 40-character headline and 300 characters additional text
Format:
Text and JPG or GIF
$75
Sponsored Link Size: Up to 40-character headline, plus 80 characters additional text
Format:
Text only
$25

* Cost per thousand, impressions

Creative Deadlines

  • GIF , JPEG, HTML, & text only – Five business days prior to start date
  • Flash – 10 business days prior to start date
  • Third Party and Rich Media – 10 business days prior to start date

Submission Guidelines

  • Send all creative to: digitalads@putman.net
  • Click-thru URL must be submitted with creative
  • Include a text version – 50 words max – of all eNewsletter ads. (Some e-newsletters are sent out in text-only formats due to browser restrictions.)

Display Ad Specifications

  • HTML code cannot exceed 20K

Flash:

  • Macromedia Flash up to version 8
  • Creative must be delivered as a .SWF file
  • Must submit an image (JPEG or GIF) to be served in case the user does not have flash installed
  • Do not embed the click-thru URL in the Flash creative. Create a button that covers the entire creative at the root level or level 0. Enter the following in the “Action” tag:
    on (release) {
    get URL (clickTAG , “_blank”);
    }
  • The frame rate for flash files may not exceed 18 frames per second. 12 frames per second is preferred.

Roadblocks

Roadblocks are a unique opportunity for you to own all key positions on a home page for selected time periods. They are well-suited for product announcements, marketing “splash” campaigns, major initiative launches, and other types of marketing campaigns. Contact your local sales representative for more information.

Third-Party Serving

Putman Media Web sites allow third-party rich media tags (IFRAME/JavaScript) for the rotation of rotating, rich media, and requests standard third-party tags (HREF, IMG SRC) for the use of GIF or JPEG.

Third-party ads must be coded in a manner that allows Putman Media to capture click thru data via our ad serving system in addition to allowing third-party server to capture click thru and other data.

Rich Media Guidelines

  • All rich media must be approved by the Putman Media editor
  • Supported Vendors: Eyeblaster, PointRoll, EyeWonder
  • Load Time: Creative must load within 5 seconds or less with 56k modem and must not interrupt page loading
  • All rich media must be hosted by a 3rd party vendor
  • All creative must be submitted 10 days prior to start date for testing purposes
  • For all types of creative, sound is allowed based on prior Putman Media approval
  • Sound must be user initiated and have a visible on/off switch Expandable Ad Guidelines
  • All expandable ads must be approved by the Putman Media editor
  • Definition: Allows ad to expand on a mouse-over or click interaction
  • Uses Java, JavaScript, Flash and/or DHTML.
  • Supported Vendors: PointRoll, Eyeblaster
  • Positions: Can be used in the Top Leaderboard or Large Rectangle page positions

Expandable Ad Guidelines

  • All expandable ads must be approved by the Publisher
  • Definition: Allows ad to expand on a mouse-over or click interaction
  • Uses Java, JavaScript, Flash and/or DHTML.
  • Supported Vendors: PointRoll, Eyeblaster
  • Positions: Can be used in the Top Leaderboard or Boombox positions

Mission

The chemical industry remains the largest industry in the world with more than $770 billion in annual sales and more than $39 billion in capital expenditures. Learn why marketers turn to Chemical Processing to find solutions for communicating with this lucrative market.

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Market

Chemical Processing, ChemicalProcessing.com and Chemical Processing eNewsletters reach a monthly worldwide audience of more than 130,000 chemical industry professionals responsible for designing, operating, maintaining and managing more than 40,000 chemical, petrochemical, refining, agricultural and pharmaceutical facilities in North America and across the globe.

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Magazine

Chemical Processing creates high readership by focusing on what keeps readers up at night. 

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Website

A listing of our ad specifications, guidelines and deadlines.

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E-news

Chemical Processing’s e-newsletters can help you reach thousands of buyers and get a high return on your investment.

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Multimedia

Find out how Chemical Processing’s webinar and video offerings can help you build new leads and engage with prospects more effectively.

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Lead Gen

Learn how Chemical Processing can generate high-quality leads for your existing content.

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Online Media Kit

Here you’ll find quick and easy links to detailed information about each one of the components of Chemical Processing’s advertising offerings.

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Contacts

Need to submit an ad or contact your sales representative? Find their contact information here.

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