Website
| Position | Creative | CPM* |
|---|---|---|
| Top Leaderboard | Dimensions: 728 x 90 pixels File Size: 30K or less Loop Limit: 5 Loop Limit Formats: GIF, JPEG, HTML, Flash Alt Text: Cannot exceed 70 characters |
$90 |
| Boombox (Large Rectangle) |
Dimensions: 336 x 280 pixels File Size: 40K or less Loop Limit: 5 Loop Limit Formats: GIF, JPEG, HTML, Flash Alt Text: Cannot exceed 70 characters |
$90 |
| Square Button | Dimensions: 125 x 125 pixels File Size: 20K or less Loop Limit: 5 Loop Limit Formats: GIF, JPEG, HTML, Flash Alt Text: Cannot exceed 70 characters |
$80 |
| Article-embedded Text Box (example) |
Size: Up to 40-character headline, plus 300 characters additional text Format: Text only |
$90 |
| Featured Sponsor | Size: 120×60 pixel non-animated image, plus 40-character headline and 300 characters additional text Format: Text and JPG or GIF |
$75 |
| Sponsored Link | Size: Up to 40-character headline, plus 80 characters additional text Format: Text only |
$25 |
* Cost per thousand, impressions
Creative Deadlines
- GIF , JPEG, HTML, & text only – Five business days prior to start date
- Flash – Ten business days prior to start date
- Third Party and Rich Media – Ten business days prior to start date
Submission Guidelines
- Send all creative to: digitalads@putman.net
- Click-thru URL must be submitted with creative
Display Ad Specifications
- HTML code cannot exceed 20K
- Macromedia Flash up to version 8
- Creative must be delivered as a .SWF file
- Must submit an image (JPEG or GIF) to be served in case the user does not have flash installed
- Do not embed the click-thru URL in the Flash creative. Create a button that covers the entire creative at the root level or level 0. Enter the following in the “Action” tag:
on (release) {
get URL (clickTAG , “_blank”);
} - The frame rate for flash files may not exceed 18 frames per second. 12 frames per second is preferred.
Roadblocks
Roadblocks are a unique opportunity for you to own all key positions on a home page for selected time periods. They are well-suited for product announcements, marketing “splash” campaigns, major initiative launches, and other types of marketing campaigns. Contact your local sales representative
Third Party Serving
Putman Media Web sites allow third party rich media tags (IFRAME/JavaScript) for the rotation of rotating, rich media, and requests standard third party tags (HREF, IMG SRC) for the use of GIF or JPEG.
Rich Media Guidelines
- All rich media must be approved by the Putman Media editor
- Supported Vendors: Eyeblaster, PointRoll, EyeWonder
- Load Time: Creative must load within 5 seconds or less with 56k modem and must not interrupt page loading
- All rich media must be hosted by a 3rd party vendor
- All creative must be submitted 10 days prior to start date for testing purposes
- For all types of creative, sound is allowed based on prior Putman Media approval
- Sound must be user initiated and have a visible on/off switch Expandable Ad Guidelines
- All expandable ads must be approved by the Putman Media editor
- Definition: Allows ad to expand on a mouse-over or click interaction
- Uses Java, JavaScript, Flash and/or DHTML.
- Supported Vendors: PointRoll, Eyeblaster
- Positions: Can be used in the Top Leaderboard or Large Rectangle page positions
Expandable Ad Guidelines
- All expandable ads must be approved by the Publisher
- Definition: Allows ad to expand on a mouse-over or click interaction
- Uses Java, JavaScript, Flash and/or DHTML.
- Supported Vendors: PointRoll, Eyeblaster
- Positions: Can be used in the Top Leaderboard or Boombox positions