Control Design stands alone as the only media brand dedicated to the automation information needs of industrial machine builders, those original equipment manufacturers (OEMs) that build the machines that make industry work. We’re confident you’ll find our reader base and online community of engineering design and management professionals unrivalled in depth, quality and active participation.
And because we focus exclusively on the OEM market for industrial controls, we deliver more than twice the reach of any alternative marketing channel, in an editorial environment filled with articles of importance to the machine automation professional. Every other magazine covering the OEM market for industrial automation also attempts to serve at least one other master, tackling the automation priorities of end users or other generic design issues that lie far afield of industrial automation. This dilutes the circulation, the editorial environment, and ultimately the effectiveness of your marketing message. What makes the Control Design community—and its information needs—unique is that machine builders don’t actually use many industrial automation products. They do, however, buy lots of them, embedding automation and control functionality on machines that will ultimately be used by industrial enterprises with very different needs and priorities. When you think of Control Design’s audience, think of GE, which builds the turbine-generator set that is sold to Commonwealth Edison. Think of Heidelberg, which builds the printing press that is sold to the New York Times. Think of Trane, which builds the refrigeration system that is sold to Budweiser.
We believe the key to your success is that we work harder for you and the reader. Rather than publish a one-size-fits-all magazine and website that limit the precision of your marketing efforts, we align the specific information needs of defined buying
communities with the specific market access that you need. So if you are tasked with selling machine automation technology to industry, and find that OEMs are a key path to your product’s ultimate end-user markets, we can help you with a range of
marketing challenges—from creating brand awareness to generating leads to arranging one-on-one strategic sales discussions with key prospects.
On behalf of the entire Control Design team, we’re looking forward to working together.