White Paper Programs
Named for our most commonly promoted permission marketing asset, our White Paper Program consists of a mix of email, website and/or social media promotions of a supplied white paper. We’ll have your white paper evaluated by our editorial and audience development teams to ensure the content meets our standards for topic relevance and non-commerciality. Then we’ll identify the right market segment to which we’ll promote it. Registration fields collected include name, title, company and email address. Program pricing is $4,705 gross ($4,000 net); additional fields or demographic filters will increase pricing or reduce lead volume commitment from an expectation on the order of 100 completed registrations.
Control Essentials Series
Process Automation Essentials is a series of digital reports by the editors of Control designed to provide process industry professionals with an up-to-date, top-level understanding of a range of key process automation topics. Our intent with these interactive PDFs is to present essential engineering and decision-making concepts in a practical, non-commercial fashion together with a review of the latest technology and marketplace drivers–all in a form factor well suited for onscreen consumption. Registration fields collected include name, title, company, and email address. As a sponsor you should expect a minimum 200 registrations over the three month promotion period. Exclusive sponsorship is available for $9,412 gross ($8,000 net).
The 2016 Control Essentials topics are as follows:
- Safety Instrumented Systems
- Level Instrumentation
- Intrinsic Safety
- Cyber Security
- Flow Instrumentation
- Wireless Networks
- Calibration & Device Management
- Industrial Ethernet
- Operator Effectiveness
- Alarm Management
- Process Simulation & Optimization
- Multivariable Transmitters
Control’s Fundamentals Lecture Series is a library of on-demand video white papers on a broad range of topics related to process instrumentation and control. We have a vast network of highly credible subject matter experts that are vetted by our editorial team, and we work with sponsors to identify a suitable speaker. Pricing of $7,060 gross ($6,000 net).
State of Technology Reports
Our State of Technology Reports bring together all of the latest and best Control articles on a particular process automation topic in a unique, downloadable report. Each Technology Report provides its sponsors with a cost-effective opportunity to build category thought leadership among a self-qualified audience of buyers, each of whose contact information will be shared with the Report’s sponsors. Each Technology Report will consist of approximately 30 pages of content, as well as full page advertisements from each of its sponsors. Pricing of $2,940 gross ($2,500 net).
Like a supercharged white paper or webcast campaign, ControlGlobal.com Knowledge Centers bring together a range of essential decision-making resources on a given topic—white papers, webcasts, video clips, articles, application notes, etc.—in a dedicated microsite on ControlGlobal.com. Contact your sales representative for more details. View a sample Knowledge Center.
If your company already has a registration process for permission marketing assets in place on your website, use Control to promote your assets to our audience and drive traffic directly to the relevant landing page on your site. Custom traffic-generation programs are available on a cost-per-click (CPC) basis. Contact your sales representative for more details.
List Rental, Telemarketing and Lead Nurturing
Access to Control’s print, e-newsletter and registered website user databases is available for direct marketing purposes. Email addresses are not released; supplied HTML and/or text creative is delivered to selected opt-in email addresses on behalf of the client.
For more information, contact Patty Donatiu (firstname.lastname@example.org; 610-690-7442) or download this PDF for more information on our list rental process, policies and pricing.
Telemarketing and lead nurturing services also are available on a project basis. Please contact the appropriate sales representative for more details on these services.