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Lead Gen

White Paper Programs

Named for our most commonly promoted permission marketing asset, our White Paper Program consists of a mix of email, website and/or social media promotions of a supplied white paper with the expectation of 100 completed registrations. All white papers submitted must meet editorial standards for non-commercial content. Other suitable permission marketing assets, such as calculators and other online tools, on-demand webcasts, videos, etc., also may be suitable for promotion. Registration fields collected include name, title, company and email address. Program pricing is $4,705 gross ($4,000 net); additional fields or demographic filters will increase pricing or reduce lead volume commitment from an expectation on the order of 100 completed registrations.

Control Essentials Series

Process Automation Essentials is a series of digital reports by the editors of Control designed to provide process industry professionals with an up-to-date, top-level understanding of a range of key process automation topics.  Our intent with these interactive PDFs is to present essential engineering and decision-making concepts in a practical, non-commercial fashion together with a review of the latest technology and marketplace drivers–all in a form factor well suited for onscreen consumption. Registration fields collected include name, title, company, and email address for a minimum 200 registrations over the three month period.  Exclusive sponsorship is available for $9,412 gross ($8,000 net).

The 2015 Control Essentials schedule is as follows:

  • January: Safety Instrumented Systems
  • February: Level Instrumentation
  • March: Intrinsic Safety
  • April: Cyber Security
  • May: Flow Instrumentation
  • June: Wireless Networks
  • July: Calibration & Device Management
  • August: Industrial Ethernet
  • September: Operator Effectiveness
  • October: Alarm Management
  • November: Process Simulation & Optimization
  • December: Multivariable Transmitters

Custom webcast

A significant step up from white papers in terms of user engagement, our custom webcast programs offer an opportunity to directly advance thought leadership with sales prospects. Control’s editors work with your marketing and subject matter experts to develop and moderate a compelling online presentation and discussion, including live Q&A with attendees. For added credibility, a guest speaker in the form of a current end user or analyst typically is invited to speak as well. The webcast is promoted to the process automation community through e-newsletters, alerts and other traffic drivers. A digital strategist actively manages promotional efforts to ensure registration expectations are met. Corporate branding and resource links for the sponsoring company are built into the webcast interface. Pricing of $17,650 gross ($15,000 net). View recent webcast here.


New for 2015 is a series of exclusively sponsored on-demand webcast presentations on a range of process automation topics. Each of the Fundamentals lectures features a third party or editorial presentation of key technology concepts in an engaging slides-plus-audio format. Pricing of $17,060 gross ($6,000 net).

State of Technology Reports

Each multi-sponsor Technology Report consists of approximately 30 pages of the most useful and timely articles on a given process automation topic from the Control archive, together with full page advertisements from each of the sponsors. First edition to be published September 2014. Pricing of $4,705 gross ($4,000 net).

Knowledge Centers

Like a supercharged white paper or webcast campaign, ControlGlobal.com Knowledge Centers bring together a range of essential decision-making resources on a given topic—white papers, webcasts, video clips, articles, application notes, etc.—in a dedicated microsite on ControlGlobal.com. The site user’s ability to access multiple downloads from a single registration facilitates the user experience and allows the sponsor to qualify leads based on specific interests and readership. A ControlGlobal.com digital strategy specialist actively manages available digital inventory on our website and in our e-newsletters to drive traffic and registrations according to mutually agreed upon expectations. Contact your sales representative for more details.  View a sample Knowledge Center.

Traffic-Generation Programs

If your company already has a registration process for permission marketing assets in place on your website, use Control to promote your assets to our audience and drive traffic directly to the relevant landing page on your site. Custom traffic-generation programs are available on a cost-per-click (CPC) basis. Contact your sales representative for more details.

List Rental, Telemarketing and Lead Nurturing

Access to Control’s print, e-newsletter and registered website user databases is available for direct marketing purposes. Email addresses are not released; supplied HTML and/or text creative is delivered to selected opt-in email addresses on behalf of the client.

For more information, contact Patty Donatiu (pdonatiu@putman.net; 610-690-7442) or download this PDF for more information on our list rental process, policies and pricing.

Telemarketing and lead nurturing services also are available on a project basis. Please contact the appropriate sales representative for more details on these services.


Control serves the information needs of engineering, operations and management personnel whose job it is to design, commission, maintain and optimize the process industries’ significant and growing investment in automation technology.

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Learn specifics of the key market segments and essential product categories Control Global covers.

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Each month, thousands of subscribers turn to Control magazine for need-to-know information on making their plants and processes run more safely and efficiently through the application of instrumentation, control and automation technologies. 

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Control’s digital offering centers on ControlGlobal.com, where each day thousands of process automation professionals read feature articles, news stories and blog posts; watch and listen to tutorials; find information on thousands of products; and access our comprehensive library of nearly 1,000 white papers.

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ControlGlobal.com E-News is distributed each weekday to 42,000 specifiers of process instrumentation and control systems.

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Our webcast programs offer an opportunity to directly advance thought leadership with sales prospects.

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Lead Gen

Learn about Control’s white paper programs, webinars, Knowledge Centers, our Control Essentials Series, traffic generation programs, list rental, telemarketing and lead nurturing services.

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Online Media Kit

Here you’ll find quick and easy links to detailed information about each one of the components of Control’s advertising offerings.

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Need to submit an ad or contact your sales representative? Find their contact information here.

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