White Paper Programs
Named for our most commonly promoted permission marketing asset, the basic White Paper Program consists of a mix of email, website and/or social media promotions of a supplied white paper with the expectation of 100 completed registrations. All white papers submitted must meet editorial standards for non-commercial content. Other suitable permission marketing assets, such as calculators and other online tools, on-demand webcasts, videos, etc., also may be suitable for promotion. Registration fields collected include name, title, company, email address and one custom qualifying question. Program pricing is $4,200 gross ($3,570 net); additional fields or demographic filters will increase pricing or reduce lead volume commitment.
Control Essentials Series
New to the lead-generation lineup this year is a series of tutorial guides on essential process automation topics. Created by the editors of Control, each of these interactive PDFs will bring the latest topical intelligence together with timeless articles, video and other content from the Control archives. Registration fields collected include name, title, company, and email address for a minimum 300 leads. Pricing is $3,000 gross ($2,550 net) for each of no more than five sponsor companies (non-exclusive leads). Exclusive sponsorship is available for $11,765 gross ($10,000 net).
The 2013 Control Essentials schedule is as follows:
- January: Human Machine Interface
- March: Level Instrumentation
- May: Cybersecurity
- July: Safety Instrumented Systems
- September: Flow Measurement
- November: Wireless
Like a supercharged white paper or webcast campaign, ControlGlobal.com Knowledge Centers bring together a range of essential decision-making resources on a given topic—white papers, webcasts, video clips, articles, application notes, etc.—in a dedicated microsite on ControlGlobal.com. The site user’s ability to access multiple downloads from a single registration facilitates the user experience and allows the sponsor to qualify leads based on specific interests and readership. A ControlGlobal.com digital strategy specialist actively manages available digital inventory on our website and in our e-newsletters to drive traffic and registrations according to mutually agreed upon expectations. Due to the setup effort entailed, six-month initial commitment is required, starting at $6,000 gross ($5,100 net) per month. View a sample Knowledge Center.
If your company already has a registration process for permission marketing assets in place on your website, use Control to promote your assets to our audience and drive traffic directly to the relevant landing page on your site. Custom traffic-generation programs are available on a cost-per-click (CPC) basis. Contact your sales representative for more details.
List Rental, Telemarketing and Lead Nurturing
Access to Control’s print, e-newsletter and registered website user databases is available for direct marketing purposes. Email addresses are not released; supplied HTML and/or text creative is delivered to selected opt-in email addresses on behalf of the client.
For more information, contact Patty Donatiu (firstname.lastname@example.org; 610-690-7442) or download this PDF for more information on our list rental process, policies and pricing.
Telemarketing and lead nurturing services also are available on a project basis. Please contact the appropriate sales representative for more details on these services.