White Paper Programs
Named for our most commonly promoted permission marketing asset, our White Paper Program consists of a mix of email, website and/or social media promotions of a supplied white paper with the expectation of 100 completed registrations. All white papers submitted must meet editorial standards for non-commercial content. Other suitable permission marketing assets, such as calculators and other online tools, on-demand webcasts, videos, etc., also may be suitable for promotion. Registration fields collected include name, title, company and email address. Program pricing is $4,705 gross ($4,000 net); additional fields or demographic filters will increase pricing or reduce lead volume commitment from an expectation on the order of 100 completed registrations.
Control Essentials Series
Process Automation Essentials is a series of digital reports by the editors of Control designed to provide process industry professionals with an up-to-date, top-level understanding of a range of key process automation topics. Our intent with these interactive PDFs is to present essential engineering and decision-making concepts in a practical, non-commercial fashion together with a review of the latest technology and marketplace drivers–all in a form factor well suited for onscreen consumption. Registration fields collected include name, title, company, and email address for a minimum 200 registrations over the three month period. Exclusive sponsorship is available for $9,412 gross ($8,000 net).
The 2014 Control Essentials schedule is as follows:
- January: Safety Instrumented Systems
- February: Level Instrumentation
- March: Intrinsic Safety
- April: Cyber Security
- May: Flow Instrumentation
- June: Wireless Networks
- July: Calibration & Device Management
- August: Industrial Ethernet
- September: Operator Effectiveness
- October: Alarm Management
- November: Process Simulation & Optimization
- December: Multivariable Transmitters
Like a supercharged white paper or webcast campaign, ControlGlobal.com Knowledge Centers bring together a range of essential decision-making resources on a given topic—white papers, webcasts, video clips, articles, application notes, etc.—in a dedicated microsite on ControlGlobal.com. The site user’s ability to access multiple downloads from a single registration facilitates the user experience and allows the sponsor to qualify leads based on specific interests and readership. A ControlGlobal.com digital strategy specialist actively manages available digital inventory on our website and in our e-newsletters to drive traffic and registrations according to mutually agreed upon expectations. Due to the setup effort entailed, six-month initial commitment is required, starting at $6,000 gross ($5,100 net) per month. View a sample Knowledge Center.
If your company already has a registration process for permission marketing assets in place on your website, use Control to promote your assets to our audience and drive traffic directly to the relevant landing page on your site. Custom traffic-generation programs are available on a cost-per-click (CPC) basis. Contact your sales representative for more details.
List Rental, Telemarketing and Lead Nurturing
Access to Control’s print, e-newsletter and registered website user databases is available for direct marketing purposes. Email addresses are not released; supplied HTML and/or text creative is delivered to selected opt-in email addresses on behalf of the client.
For more information, contact Patty Donatiu (firstname.lastname@example.org; 610-690-7442) or download this PDF for more information on our list rental process, policies and pricing.
Telemarketing and lead nurturing services also are available on a project basis. Please contact the appropriate sales representative for more details on these services.