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Magazine

Each month, thousands of subscribers turn to Control magazine for need-to-know information on making their plants and processes run more safely and efficiently through the application of instrumentation, control and automation technologies. And because Control focuses exclusively on the process industries, it offers unrivaled access to the buying teams within this market. In fact, Control delivers double the numbers of subscribers in the process industries, utilities and related engineering services firms of its nearest competitor.

While our print magazine’s circulation roots are primarily in the North American
market (download latest BPA Worldwide audit statement), a growing number of automation professionals domestically and internationally subscribe to the digital version of the magazine.

Control subscribers by industry and Job title
Industry Total Engineering Administration Operations R&D
Food & Kindred Products 13,068 2,443 4,279 5,110 1,236
Chemical & Allied Products 9,940 3,173 1,994 3,823 950
Integrators & Engineering Firms 8,111 3,009 2,461 2,290 351
Primary Metals Production 4,824 1,373 1,019 2,212 220
Rubber & Misc. Plastics 3,020 816 786 1,221 197
Pharmaceuticals 3,818 1,035 909 1,326 548
Paper & Allied Products 3,628 958 688 1,772 210
Petroleum Refining & Related 3,949 1,572 749 1,425 203
Stone, Clay, Glass & Concrete 1,887 478 415 885 109
Electric, Gas & Sanitary 4,268 1,475 914 1,645 234
Textile Mill Products 1,198 336 244 551 67
Tobacco Products 137 38 28 58 13
Other Manufacturers and allied 2,172 456 781 818 117
Total Subscribers 60,020 17,162 15,267 23,136 4,455

Source: December 2013 BPA Worldwide audit statement

Depth of Circulation to Key Process Companies
Industry Company Quantity
Chemical DuPont 234
Paper Products International Paper 119
Food & Beverage Tyson Foods 127
Stone, Clay & Glass Corning 93
Petroleum Refining Chevron 121
Primary Metals Alcoa 93
Rubber & Plastics Goodyear Tire 68
Textiles Shaw Industries 71
Tobacco Products R.J. Reynolds 11
Power & Sanitary Services Duke Energy 41

Source: Publisher’s analysis

Print Marketing Options

While digital media has evolved into an extremely powerful tool for connecting with prospects in the process automation marketplace, print advertising remains a mainstay of the industry’s leading suppliers.

These marketing-savvy organizations realize that the vast majority of their potential customers are not actively seeking information on their companies’ products and services at any given time. But they are open to marketing messages when they “lean back” to read a magazine, when they’re open to being informed of what’s new without a specific agenda in mind. Digital media, on the other hand, typically excels when a prospect is further along the marketing funnel—they’re “leaning forward” to find a solution to a particular problem, responding to a resonant white paper offer or searching the web. And if they’re not familiar with your company and what it has to offer, the chances of a successful engagement plummet as well.

Indeed, print advertising remains unequalled in its ability to cost-effectively deliver marketing messages to a large universe of potential customers who, at the moment, might not yet be ready to buy. In addition to print advertising in a broad array of creative formats from full pages and spreads to classifieds, Control offers a range of other print-based solutions to your marketing needs:

  • Inserts, whether tipped into the magazine itself or riding along in a poly bag with the magazine, can take a wide variety of forms. From promotional DVDs to simple bounce-back postcards, rising postage costs often make our insert programs quite cost-competitive with direct-mail distribution. Inserts can be supplied, or we can produce them on your behalf. Distribution can be to our full circulation, or to a select demographic subset based on subscriber industry or title (see latest BPA Worldwide statement for full range of demographic selection criteria).
  • Belly bands wrap the entire outside of the magazine with a 6-inch-tall version of your marketing message. Gross rate for a belly band to Control’s full circulation, including production, is $16,000; download belly band specifications. Distribution to a demographic audience, or around trade-show copies to boost booth traffic, is available.
  • Custom editorial and design services are available to develop and execute unique marketing campaigns—including custom inserts and advertorial supplements. Two recent examples include these turnkey supplements created on behalf of ABB and the HART Communication Foundation. For more details on our full range of custom content services, click here.

For further details or to discuss how we can help with your unique campaign requirements, contact your sales representative.

Four-Color Print Advertising Rates *
Open 6x 12x Ad Dimensions **
(WxD, inches)
Full page $9,600 $9,200 $8,700 7 x 10
One-half page island $6,600 $6,200 $5,700 4-9/16 x 7-1/2
One-half page vertical $6,000 $5,600 $5,100 3-1/4 x 10
One-half page horizontal $6,000 $5,600 $5,100 7 x 4-7/8
One-third page vertical $5,100 $4,700 $4,300 2-3/16 x 10
One-third page square $5,100 $4,700 $4,300 4-9/16 x 4-7/8
One-quarter page $4,400 $4,000 $3,600 3-1/4 x 4-7/8

* 5% premium for fifth color or PMS. All rates gross.
** Non-bleed space units. 7-7/8″ x 10-1/2″ trim; 7″ x 10″ page size. Full-page plate size: 8-1/8″ x 10-3/4″; bleed spread for each plate: 8-1/8″ x 10-3/4″.

Mission

Control serves the information needs of engineering, operations and management personnel whose job it is to design, commission, maintain and optimize the process industries’ significant and growing investment in automation technology.

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Market

Learn specifics of the key market segments and essential product categories Control Global covers.

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Magazine

Each month, thousands of subscribers turn to Control magazine for need-to-know information on making their plants and processes run more safely and efficiently through the application of instrumentation, control and automation technologies. 

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Website

Control’s digital offering centers on ControlGlobal.com, where each day thousands of process automation professionals read feature articles, news stories and blog posts; watch and listen to tutorials; find information on thousands of products; and access our comprehensive library of nearly 1,000 white papers.

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E-News

ControlGlobal.com E-News is distributed each weekday to 42,000 specifiers of process instrumentation and control systems.

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Multimedia

Our webcast programs offer an opportunity to directly advance thought leadership with sales prospects.

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Lead Gen

Learn about Control’s white paper programs, webinars, Knowledge Centers, our Control Essentials Series, traffic generation programs, list rental, telemarketing and lead nurturing services.

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Online Media Kit

Here you’ll find quick and easy links to detailed information about each one of the components of Control’s advertising offerings.

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Contacts

Need to submit an ad or contact your sales representative? Find their contact information here.

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