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Custom Webcasts

A significant step up from white papers in terms of user engagement, our custom webcast programs offer an opportunity to directly advance thought leadership with sales prospects.

Webinars are streaming media presentations that feature synchronized audio and PowerPoint slides in an interactive format where the audience can ask questions of the presenters. Attendees register beforehand to attend these free, roughly one-hour live online discussions via their computers. The discussions are recorded and are then available on-demand for a year following the event.

Why Sponsor a Webinar?
Webinars are our most complete lead-generation product, with exceptional performance in the following areas:

  • Detailed lead data on each registrant, including their interactions with the presentation
  • An opportunity to present alongside our editorial team, offering superior thought-leadership positioning
  • Branding on all pre-event marketing and during the event
  • Webinars are excellent at identifying purchasers late in their buying process, as they’re nearing a buying decision
  • White-glove customer service that handles all the details

How Do Webinars Work?
Control’s editors work with your marketing and subject matter experts to develop and moderate a compelling online presentation and discussion, including live Q&A with attendees. For added credibility, a guest speaker in the form of a current end user or analyst typically is invited to speak as well. The webcast is promoted to the process automation community through e-newsletters, alerts and other traffic drivers. A digital strategist actively manages promotional efforts to ensure registration expectations are met. Corporate branding and resource links for the sponsoring company are built into the webcast interface. Click here to view a recent webcast.

Mission

Control serves the information needs of engineering, operations and management personnel whose job it is to design, commission, maintain and optimize the process industries’ significant and growing investment in automation technology.

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Market

Learn specifics of the key market segments and essential product categories Control Global covers.

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Magazine

Each month, thousands of subscribers turn to Control magazine for need-to-know information on making their plants and processes run more safely and efficiently through the application of instrumentation, control and automation technologies. 

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Website

Control’s digital offering centers on ControlGlobal.com, where each day thousands of process automation professionals read feature articles, news stories and blog posts; watch and listen to tutorials; find information on thousands of products; and access our comprehensive library of nearly 1,000 white papers.

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E-News

ControlGlobal.com E-News is distributed each weekday to 42,000 specifiers of process instrumentation and control systems.

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Multimedia

Our webcast programs offer an opportunity to directly advance thought leadership with sales prospects.

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Lead Gen

Learn about Control’s white paper programs, webinars, Knowledge Centers, our Control Essentials Series, traffic generation programs, list rental, telemarketing and lead nurturing services.

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Online Media Kit

Here you’ll find quick and easy links to detailed information about each one of the components of Control’s advertising offerings.

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Contacts

Need to submit an ad or contact your sales representative? Find their contact information here.

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