Putman Media

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Advertising

PharmaManufacturing.com goes beyond the typical “magazine on the web” model. Carefully built to meet our users’ needs for deep, searchable and actionable content,it combines news, original topical articles, white papers, webcasts, podcasts, expert advice, and carefully chosen product and vendor information to provide comprehensive industry insight.

PharmaManufacturing.com Advertising Rates (gross)
Position Creative CPM*
Super Leaderboard Dimensions: 970 x 90 pixels
File Size: 40K or less
Loop Limit: 5 Loop Limit
Formats: GIF, JPEG, SWF

$95
Medium Rectangle Dimensions: 300 x 250 pixels
File Size: 40K or less
Loop Limit: 5 Loop Limit
Formats: GIF, JPEG, SWF

$95
Half-Page Dimensions: 300 x 600 pixels
File Size: 40K or less
Loop Limit: 5 Loop Limit
Formats: GIF, JPEG, SWF

$110
Rectangle Dimensions: 180 x 150 pixels
File Size: 40K or less
Loop Limit: 5 Loop Limit
Formats: GIF, JPEG, SWF

$95
Welcome Ads Dimensions: 640 x 480 pixels
File Size: 80K or less
Formats: JPEG, SWF

$3,530/two weeks
$5,882/one month
Pushdown Dimensions: 970 x 90 pixels (example)
Maximun Expanded Dimensions: 970 x 415 pixels
File Load Size: 60K or less
Polite Load Size: 110K or less
User Initiated File Load Size: 2.2MB
Formats: SWF, HTML5

$110
Sidekick Dimensions: 300 x 600 pixels (example)
Maximun Expanded Dimensions: 850 x 600 pixels
File Load Size: 60K or less
Polite Load Size: 110K or less
User Initiated File Load Size: 2.2MB
Formats: SWF, HTML5

$110
Slider Dimensions: 970 x 90 pixels (example)
Maximun Expanded Dimensions: 970 x 550 pixels (Behind Slider Bar)
File Load Size: 60K or less
Polite Load Size: 110K or less
User Initiated File Load Size: 2.2MB
Formats: SWF, HTML5

$110

* Cost per thousand, impressions

Creative Deadlines

  • GIF , JPEG, HTML, & text only – Five business days prior to start date
  • Flash – 10 business days prior to start date
  • Third Party and Rich Media – 10 business days prior to start date

Submission Guidelines

  • Send all creative to: digitalads@putman.net
  • Click-thru URL must be submitted with creative
  • Include a text version – 50 words max – of all eNewsletter ads. (Some e-newsletters are sent out in text-only formats due to browser restrictions.)

Display Ad Specifications

  • HTML code cannot exceed 20K

Flash:

  • Macromedia Flash up to version 8
  • Creative must be delivered as a .SWF file
  • Must submit an image (JPEG or GIF) to be served in case the user does not have flash installed
  • Do not embed the click-thru URL in the Flash creative. Create a button that covers the entire creative at the root level or level 0. Enter the following in the “Action” tag:
    on (release) {
    get URL (clickTAG , “_blank”);
    }
  • The frame rate for flash files may not exceed 18 frames per second. 12 frames per second is preferred.

Roadblocks

Roadblocks are a unique opportunity for you to own all key positions on a home page for selected time periods. They are well-suited for product announcements, marketing “splash” campaigns, major initiative launches, and other types of marketing campaigns. Contact your local sales representative for more information.

Third-Party Serving

Putman Media Web sites allow third-party rich media tags (IFRAME/JavaScript) for the rotation of rotating, rich media, and requests standard third-party tags (HREF, IMG SRC) for the use of GIF or JPEG.

Third-party ads must be coded in a manner that allows Putman Media to capture click thru data via our ad serving system in addition to allowing third-party server to capture click thru and other data.

Rich Media Guidelines

  • All rich media must be approved by the Putman Media editor
  • Supported Vendors: Eyeblaster, PointRoll, EyeWonder
  • Load Time: Creative must load within 5 seconds or less with 56k modem and must not interrupt page loading
  • All rich media must be hosted by a 3rd party vendor
  • All creative must be submitted 10 days prior to start date for testing purposes
  • For all types of creative, sound is allowed based on prior Putman Media approval
  • Sound must be user initiated and have a visible on/off switch Expandable Ad Guidelines
  • All expandable ads must be approved by the Putman Media editor
  • Definition: Allows ad to expand on a mouse-over or click interaction
  • Uses Java, JavaScript, Flash and/or DHTML.
  • Supported Vendors: PointRoll, Eyeblaster
  • Positions: Can be used in the Top Leaderboard or Large Rectangle page positions

Expandable Ad Guidelines

  • All expandable ads must be approved by the Publisher
  • Definition: Allows ad to expand on a mouse-over or click interaction
  • Uses Java, JavaScript, Flash and/or DHTML.
  • Supported Vendors: PointRoll, Eyeblaster
  • Positions: Can be used in the Top Leaderboard or Boombox positions

Mission

Pharmaceutical Manufacturing‘s print and digital products focus on the manufacturing, quality and scaleup functions so critical to the industry’s future.

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Market

If you offer products or services that can improve drug quality and manufacturing efficiency, or streamline drug development, scaleup and manufacturing, Pharmaceutical Manufacturing has over 50,000 print and digital audience members who need to hear from you.

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Magazine

In addition to print advertising, Pharmaceutical Manufacturing offers a range of creative, impact-producing solutions to your marketing needs.

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Website

Carefully built to meet our users’ needs for deep, searchable and actionable content, pharmamanufacturing.com combines news, original topical articles, white papers, webcasts, podcasts, expert advice, and carefully chosen product and vendor information to provide comprehensive industry insight.

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E-News

Containing original topical features, the latest industry news and technical insights, our e-newsletters give you high response rates from your key prospects. 

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Multimedia

Webcasts are not only a highly efficient way to harness the power of the internet to generate qualified leads for your sales team; they also present your company as a leading source for industry insight and actionable content.

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Lead Gen

Learn how Pharmaceutical Manufacturing can generate high-quality leads for your existing content.

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Online Media Kit

Here you’ll find quick and easy links to detailed information about each one of the components of Pharmaceutical Manufacturing’s advertising offerings.

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Contacts

Need to submit an ad or contact your sales representative? Find their contact information here.

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