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Lead Gen

Smart Industry Technology Reports

Our Technology Reports bring together all of the latest and best Smart Industry/Putman Media articles on a particular topic in a unique, downloadable report/PDF package Each Technology Report provides its sponsors (6 per issue) with a cost-effective opportunity to build category thought leadership among a self-qualified audience of buyers, each of whose contact information will be shared with the Report’s sponsors. The Report consists of approximately 16 pages of content, as well as full page sponsored viewpoint or advertisement from each of its sponsors – including live link to a landing page(s) you specify. We’ll post the Report in a special library page on SmartIndustry.com, plus we’ll promote the library and the report itself to our 35,000-strong email database and feature your offering in repeated social posts across the Smart Industry channels.

Investment = $3,176 gross per sponsor (sponsors receive a full page ad or sponsored viewpoint ad. Expect 120+ sales leads)

Custom/Single Sponsor Ebook (Special Report)

Co-branded, interactive digital turnkey pieces that contain 5-6 Smart Industry/Putman Media articles under the umbrella of a single topic.

  • You are the exclusive sponsor and own the rights to the final product, and may use as a promotional piece for your sales team as a core sales enablement tool
  • Audience members must register to download the content, and sponsors can expect 120+ leads over 90 days
  • Smart Industry will promote your Ebook over a 90 day period
  • Sponsors receive a full page advertisement in the Ebook

Investment = $7,060 gross
Development of new/custom content requires additional investment. We can provide a quote based on requirements.

Market Insight Research Program

  • Research is a valued content source for strategy input and initiative development
  • Topic specific custom research co-branded with Smart Industry
  • Creates thought-leadership content (PDF format featuring key research data points and analysis based on the key findings)
  • Expanded to feature article format in Smart Industry magazine and on smartindustry.com, as well as a summary infographic
  • Inbound & Outbound activities generate interest and submissions for full Market Insight Report download.
  • Leads and activity shared on a weekly basis (60-90 day promotion)

Investment – $16,900 gross

Leads Generation Program (Premium Content Alerts)

Delivering your valuable content through digital channels to generate leads through registrations or drive prospects to your landing page

Our Premium Content Alert Program consists of a mix of email, website and/or social media promotions of a supplied content asset. Premium Content Alerts provide the reward for all the hard work you’ve done to create great content.

Premium content can take many forms – white papers, e- books, decision guides, infographics, research, etc.
Evaluated by our editorial and audience development teams to ensure it meets our standards for topic relevance and non-commerciality. Then we’ll identify the right market segment to which we’ll promote it. We’ll make sure it gets in the right inboxes, and we’ll send you regular reports with all key demographic info you need on who downloaded it.

Registration fields collected include name, title, company name, email address, postal code, country

Investment – $4,705 gross
Expectation on the order of 100 leads

Mission

Smart Industry is a multi-channel information resource created to accelerate the ongoing digital transformation of manufacturing and related industries as represented by the convergence of information and operational technologies and IT-fueled initiatives such as the Industrial Internet of Things (IIoT), Industry 4.0 and big data analytics.

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Market

Smarter devices, proliferating sensors, ubiquitous networks and more powerful software applications have begun to transform virtually every aspect of the industrial asset lifecycle, integrating and distilling the “big data” associated with myriad digital systems into context-sensitive, actionable information delivered to the right people and systems, at the right time and in the right place.

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Magazine

Published quarterly March, June, September and November Total Circulation = 30,000 Users/Practitioners across both discrete and process sectors OEM’s Integrators Functional responsibility spans the executive, OT and IT disciplines, providing access to those involved in strategy formulation, project investment & implementation Four-Color Print Advertising Rates 1x 4x Ad Sizes — (WxD) inches Full page $4,940

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Website

Website advertising is an effective way to accomplish two distinct missions with your target audience: creating brand awareness and developing measurable engagement. Smart Industry offers a wide range of online advertising units to meet your goals, including leaderboards, boomboxes, buttons and other high-impact options.

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E-News

Weekly Update Smart Industry Weekly Update emails Delivered every Thursday to a select group of 35,000 Two sponsorship positions available Email advertising in the SI Weekly Update is an effective vehicle for creating awareness and attracting prospects. Monthly TOP FIVE Delivered the last Friday of each month Two sponsorship positions available Email advertising in the

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Webinars

A significant step up from white papers in terms of user engagement, our custom webinar programs offer an opportunity to directly advance thought leadership with sales prospects.

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Lead Gen

Inbound marketing is a data driven strategy that helps marketers attract potential customer’s by providing relevant and valuable information and content. By following the customer’s decision journey with ongoing engagement, inbound can pull prospects forward to customer as they become involved in the discovery of your value.

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Conference

Innovation, automation and ever-improving processes are at the root of industrial success. It is critical for industry leaders and professionals to stay informed on next generation trends and tools, talk with early adopters, and gain actionable insights.

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Contacts

Need to submit an ad or contact your sales representative? Find their contact information here.

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