How We Help Clients Identify Prospects and Nurture Leads
Putman Media helps its clients to identify and qualify sales opportunities through a range of integrated marketing services. A campaign may be as simple as promoting a topical white paper to one of our qualified audiences and capturing prospects’ contact information. Or, it may consist of a multistage lead-nurturing process with progressive registration and telemarketing qualification. Whatever your specific lead management requirements, your Putman Media representative can help design a solution to meet your needs.
Key factors to consider when designing a lead generation campaign include:
- What assets are available? If your inventory of assets is limited, we can help to create white papers, webcasts or other high value permission marketing assets.
- What information will be captured? Our lead generation and management campaigns acknowledge that the value of a lead depends on the level of qualification. A most basic lead, for example, might consist of name, title, company and email address for someone downloading a topical white paper. Additional filters, whether by geography, title, or additional qualifying information increase the value–and price–of our lead generation programs on a per-lead basis.
- What will you do with the leads once you have them? Generating a lead is only the first step in the process of turning a potential prospect into a sale. We can help to design and implement a lead nurturing process that will grow prospects’ engagement with your brand while gathering additional qualification data. The end result of this process is more targeted, timely sales follow up–and more effective conversion of prospects into customers.