Content Marketing

There’s more to research than just the charts

Effective B2B marketers contribute to their company’s revenue growth on many levels and are adept at both supporting existing customers and expanding market potential.

CEB (now Gartner) research shows that content and conversations that offer customers a new way to think about or improve their business (what Gartner refers to as “customer improvement”) — tend to be more effective at driving both retention and growth.“ Read More

Content Marketing

Relationships begin at the intersection of prospect insight and relevant communications

When it comes to content offered to professional decision-makers, customers and prospects self-educate in an increasingly chaotic environment. The growing flow of information converges on shorter attention spans and greater skepticism.

Marketers must be able to cut through the clutter and relevance is the difference-maker. In speaking about effective advertising, Craig Davis, former Chief Creative Officer at J. Walter Thompson also addressed the future mandate for content marketers … Continue Reading