MARKETING SERVICES
Putman’s marketing services team has one objective always – to help our clients reach their marketing goals. Our approach is simple – develop the best marketing plan for our customers to convey their message and influence our unique audience of engineers and automation professionals. Our marketing services team is comprised of experts in the areas of demand generation, branding, awareness, marketing & sales who are committed to understanding your specific needs and developing a marketing plan built just for you.
BRANDING & AWARENESS
Advertising serves a marketer’s fundamental need – get know, become preferred, stay relevant. Branding & awareness opportunities are offered on both traditional and digital platforms.
Website display
diverse ad units, flexible costs
Print solutions
marketing touchpoints with staying power in our ASBPE award-winning publications
eNewsletter sponsorships
unique combination of branding and awareness in the one-to-one format
Native marketing
influence with content through a variety of touchpoints
LEAD & TRAFFIC GENERATION
Bring traffic to your site through campaigns developed for that objective. Qualify leads Putman identifies for you or learn more about purchasing intent through our advanced lead programs.
Advanced Lead Services Programs
Provide nurtured prospects and scored opportunities for your custom follow-up
Market Insight Research Program
Gather intelligence and gain insight and direction for your content development
Webinars
Identify prospects and engage with them in a live format
Managed Response Programs
Lead generation or traffic goals are delivered by our marketing services team
eBook Sponsorships
Identify top of funnel leads by topic
Special Reports
Single topic reports inform and educate while building awareness and generating leads
Resource Center Sponsorship
Robust content marketing campaign generating qualified leads and managed by our marketing services team
White Paper Program
Leverage your content investment for lead generation
EVENT MARKETING
From in-person events to audience initiated on-demand participation Putman’s events offer unique opportunities to engage one-on-one with the key decision makers you want to talk to.
Smart Industry Conference
Launched in 2015, our Smart Industry Conference and Expo has built a community of initiative takers committed to accelerating the ongoing digital transformation (DX) of manufacturing and related industries
Webinars
Live or on-demand webinars provide the opportunity to engage directly with your key target audience
CONTENT DEVELOPMENT & MARKETING
Take advantage of our editorial expertise with content created to align your marketing efforts to our audience.
Special Reports
Single topic reports inform and educate while building awareness and generating leads
Custom eNewsletters
One to one marketing on a topic you decide showcasing both our top notch editorial and your content or brand messaging
Custom Content
custom content pieces to inform, educate and use in marketing efforts