Putman’s marketing services team has one objective always – to help our clients reach their marketing goals. Our approach is simple – develop the best marketing plan for our customers to convey their message and influence our unique audience of engineers and automation professionals. Our marketing services team is comprised of experts in the areas of demand generation, branding, awareness, marketing & sales who are committed to understanding your specific needs and developing a marketing plan built just for you.


Advertising serves a marketer’s fundamental need – get know, become preferred, stay relevant. Branding & awareness opportunities are offered on both traditional and digital platforms.

Website display

diverse ad units, flexible costs

Print solutions

marketing touchpoints with staying power in our ASBPE award-winning publications

eNewsletter sponsorships

unique combination of branding and awareness in the one-to-one format

Native marketing

influence with content through a variety of touchpoints


Bring traffic to your site through campaigns developed for that objective. Qualify leads Putman identifies for you or learn more about purchasing intent through our advanced lead programs.

Advanced Lead Services Programs

Provide nurtured prospects and scored opportunities for your custom follow-up

Market Insight Research Program

Gather intelligence and gain insight and direction for your content development


Identify prospects and engage with them in a live format

Managed Response Programs

Lead generation or traffic goals are delivered by our marketing services team

eBook Sponsorships

Identify top of funnel leads by topic

Special Reports

Single topic reports inform and educate while building awareness and generating leads

Resource Center Sponsorship

Robust content marketing campaign generating qualified leads and managed by our marketing services team

White Paper Program

Leverage your content investment for lead generation


From in-person events to audience initiated on-demand participation Putman’s events offer unique opportunities to engage one-on-one with the key decision makers you want to talk to.

Smart Industry Conference

Launched in 2015, our Smart Industry Conference and Expo has built a community of initiative takers committed to accelerating the ongoing digital transformation (DX) of manufacturing and related industries


Live or on-demand webinars provide the opportunity to engage directly with your key target audience


Take advantage of our editorial expertise with content created to align your marketing efforts to our audience.

Special Reports

Single topic reports inform and educate while building awareness and generating leads

Custom eNewsletters

One to one marketing on a topic you decide showcasing both our top notch editorial and your content or brand messaging

Custom Content

custom content pieces to inform, educate and use in marketing efforts