Content Marketing

Relationships begin at the intersection of prospect insight and relevant communications

When it comes to content offered to professional decision-makers, customers and prospects self-educate in an increasingly chaotic environment. The growing flow of information converges on shorter attention spans and greater skepticism.

Marketers must be able to cut through the clutter and relevance is the difference-maker. In speaking about effective advertising, Craig Davis, former Chief Creative Officer at J. Walter Thompson also addressed the future mandate for content marketers … Continue Reading