Specification Guide

Digital Product Specifications for the following Putman Media brands: Chemical Processing, Control, Control Design, Food Processing, Pharma Manufacturing, Plant Services, Smart Industry

WEBSITE DISPLAY ADS

Website display ad specifications

Materials due 10 business days prior to start date.
Submit materials to:
Food Processing, Control, Control Design, Smart Industry: agauthier@putman.net
Chemical Processing, Pharma Manufacturing, Plant Services: rfitzgerald@putman.net

Leaderboard:
728×90 pixels
60k file size limit
Formats accepted: jpg, .gif, .png. Animation is accepted.
HTML5 is NOT accepted for this position. Third Party tags are NOT accepted for this position.

Billboard:
970×250 pixels
60k file size limit
Formats accepted: jpg, .gif, .png. Animation is accepted.
HTML5 is NOT accepted for this position. Third Party tags are NOT accepted for this position

Medium Rectangle:
300×250 pixels
40k file size limit
Formats accepted: jpg, .gif, .png. Animation is accepted.
HTML5 rich media, animation. Third Party tags ARE accepted for this position.

Native Advertising:

  • Primary headline of up to 35 characters
  • Optional secondary headline of up to 65 characters
  • Image of the content being promoted (220×284 or similar sized .jpg image)
  • Destination URL of content asset
  • Advertiser name (to be identified as “Sponsored by” on the ad unit itself
Medium Rectangle
Leaderboard
Billboard
Welcome Ad
Native Advertising
Platforms Served Desktop & Mobile Desktop & Mobile Desktop & Mobile Desktop & Mobile Desktop & Mobile
Dimensions
(WxH in pixels)
300×250 728×90 970×250 640×480 1. Primary headline of up to 35 characters
2. Optional secondary headline of up to 65 characters
3. Image of the content being promoted (220×284 or similar sized .jpg image)
4. Destination URL of content asset
5. Advertiser name (to be identified as “Sponsored by” on the ad unit itself)
Maximum Expanded Dimensions Expansion not allowed for these units
Maximum File Load Size 40KB 60KB 60KB 60KB
Maximum Animation Frame Rate 24 fps 24 fps 24 fps 24 fps
Maximum Animation Leangth 15 fps 15 fps 15 fps 15 fps
Maximum Video Length Video not allowed for these units
Audio Initiation Must be user initiated (on-click: mute/un-mute); default state is muted.
Hot Spot Not to exceed 1/4 size of ad. Only initiated when cursor rests on hot spot for at least 1 second. Must not initate audio.
Z-index Range 0-4,999 0-4,999 0-4,999 0-4,999
Third Party Tags Yes No No Yes
Formats JPG, GIF, PNG, HTML5 JPG, GIF, PNG JPG, GIF, PNG JPG, GIF, PNG
 


Back to Top

WELCOME ADS

Welcome ad specifications

Materials due 10 business days prior to start date.
Submit materials to:
Food Processing, Control, Control Design, Smart Industry: agauthier@putman.net
Chemical Processing, Pharma Manufacturing, Plant Services: rfitzgerald@putman.net

Specifications all brands:

  • 640 x 480 pixel
  • File format is JPG, PNG, or GIF
  • 60k file size limit
  • We do not accept Rich Media (HTML5) for Welcome Ads
  • Third Party tags ARE accepted for this position


Back to Top

CATEGORY SPONSORSHIP

Category Sponsorship specifications

Materials due 10 business days prior to start date.
Submit materials to:
Food Processing, Control, Control Design, Smart Industry: agauthier@putman.net
Chemical Processing, Pharma Manufacturing, Plant Services: rfitzgerald@putman.net

Specifications all brands

Category Page Placements

1.   Up to 3 Highly informational value assets to appear within the “Must Reads” section along with your logo. Submit up to 100 characters description (typically title of asset), destination URL and 120×60 pixel logo (.jpg)

2. Up to 2 Product listings to appear within the “Product” section along with logo (120×60 pixel in .jpg format). Submit up to 100 characters description and destination url for each listing.

Website Display Ads on Category and related pages

3.   Leaderboard
728×90 pixels; 60k file size limit; animation. Formats accepted: jpg, .gif, .png. HTML5 is NOT accepted for this position. Third Party tags are NOT accepted for this position.

4.   Medium Rectangle
970×250 pixels; 60k file size limit; Formats accepted: jpg, .gif, .png. Animation is accepted. HTML5 is NOT accepted for this position. Third Party tags are NOT accepted for this position.

6. Billboard
300×250 pixels; 40k file size limit; Formats accepted: jpg, .gif, .png, HTML5 rich media, animation. Third Party tags ARE accepted for this position.

Website Display Ads on Related Pages

5.   Native: Contextual Ad
(1) Primary headline of up to 35 characters, (2) optional secondary headline of up to 65 characters, (3) image of the content being promoted (220×284 or similar sized .jpg image), (4) Destination URL of content asset, (5) Advertiser name as it is to appear on the ad unit itself


Back to Top

In article video sponsorship

In article video sponsorship specifications

Materials due 10 business days prior to start date.
Submit materials to Digital Campaign Manager assigned to your program.

Submit either:
10 second video file (.mp4 format)
– OR –
Hi-res logo (.jpg or .png, 300dpi, max size 1920 x 1080)
(1) 20 word script (max)
– AND –
Leaderboard:
728×90 pixels
60k file size limit
Formats accepted: jpg, .gif, .png. Animation is accepted.
HTML5 is NOT accepted for this position. Third Party tags are NOT accepted for this position.

Billboard:
970×250 pixels
60k file size limit
Formats accepted: jpg, .gif, .png. Animation is accepted.
HTML5 is NOT accepted for this position. Third Party tags are NOT accepted for this position

Medium Rectangle:
300×250 pixels
40k file size limit
Formats accepted: jpg, .gif, .png. Animation is accepted.
HTML5 rich media, animation. Third Party tags ARE accepted for this position.


Back to Top

Partner Insights Native Content Program

Partner Insights Native Content Program specifications

Materials due 45 business days prior to start date.
Submit materials to Digital Campaign Manager assigned to your program.

Specifications all brands

Initial three months of program

  • Up to four 500-750 word articles as Word documents including any images as .jpg or .png files
  • Up to 3 links in each submitted article for supporting content hosted on advertiser site
  • Sponsor logo as .jpg or .png file

Each subsequent month

  • Up to two additional 500-750 word articles as Word documents including any images as .jpg or .png files
  • Up to 3 links in each submitted article for supporting content hosted on advertiser site


Back to Top

Podcast Sponsorships

Podcast Sponsorships specifications

Materials due 45 business days prior to start date.
Submit materials to Digital Campaign Manager assigned to your program.

Solutions Spotlight Episode

  • Name, title & headshot (.jpg or .png 300 dpi) of sponsor representative
  • Hi-res company logo(.jpg or .png 300dpi)
  • 4-8 questions Putman editor to ask during each podcast episode

Podcast Episode Sponsorship

  • 50 word script
  • Hi-res company logo (.jpg or .png 300dpi)
  • Company name & url


Back to Top

eNewsletter

eNewsletter ad specifications

Materials due 10 business days prior to start date.
Submit materials to: cforrest@putman.net

Position
Description/Placement
Specifications
Image Specs*
Premium Sponsor This position occurs only once in the eNewsletter and is the most prominent position.
  • Up to 75 characters for headline
  • Up to 350 characters for text (including spaces)
  • Destination url*
Up to 150×150 (optional)
(.jpg, .png or non-animated .gif,
max 300 dpi)
Featured Sponsor The position CAN occur more than one time in the eNewsletter as “Featured Sponsor 1” or “Featured Sponsor 2”, etc.
  • Up to 75 characters for headline
  • Up to 250 characters for text (including spaces)
  • Destination url*
Up to 150×150
(optional)
(.jpg, .png or non-animated .gif,
max 300 dpi)
Sponsored Link This position CAN occur more than one time in the eNewsletter as “Sponsored Link 1” or “Sponsored Link 2” etc.
  • Up to 75 characters for headline
  • Up to 150 characters for text (including spaces)
  • Destination url*
None
  • UTM codes allowed on destination urls. Redirect urls will be read as the destination url; if UTM codes are your final destination url, submit the final destination url and not the redirect.
  • Third party tags are not accepted
  • *Images are not accepted for advertising in the Pharma Manufacturing Daily Dose eNewsletter.

(Plant Services Video Showcase and Product Bulletin eNewsletters ONLY)

Materials dues 10 business days prior to start date.
Submit materials to: cforrest@putman.net

Position
Description/Placement
Specifications
Image Specs*
Sponsored Product This position CAN occur more than one time in the eNewsletter as “Sponsored Product 1” or “Sponsored Product 2” etc.
  • Up to 75 characters for headline
  • Up to 250 characters for text (including spaces)
  • Destination url*
265×176 image (optional)
(.jpg, .png or non-animated .gif,
max 300 dpi)
  • UTM codes allowed on destination urls. Redirect urls will be read as the destination url; if UTM codes are your final destination url, submit the final destination url and not the redirect.
  • Third party tags are not accepted


Back to Top

Single Sponsored Insider eNewsletter

Single Sponsored Insider eNewsletter specifications

Custom program – Digital Campaign Manager will be assigned for specific timeline

Position
Description/Placement
Specifications
Image Specs*
Premium Sponsor This position occurs only once in the eNewsletter and is the most prominent position.
  • Up to 75 characters for headline
  • Up to 350 characters for text (including spaces)
  • Destination url*
Up to 150×150 (optional)
(.jpg, .png or non-animated .gif,
max 300 dpi)
“Featured” Sponsor The position CAN occur more than one time in the eNewsletter as “Featured Sponsor 1” or “Featured Sponsor 2”, etc.
  • Up to 75 characters for headline
  • Up to 250 characters for text (including spaces)
  • Destination url*
Up to 150×150 (optional)
(.jpg, .png or non-animated .gif,
max 300 dpi)
Sponsored Link This position CAN occur more than one time in the eNewsletter as “Sponsored Link 1” or “Sponsored Link 2” etc.
  • Up to 75 characters for headline
  • Up to 150 characters for text (including spaces)
  • Destination url*
None
Content Up to 3 content listings as agreed upon with Putman editor
  • Up to 75 characters for headline
  • Up to 150 characters for text (including spaces)
  • Destination url*
Up to 150×150 (optional)
(.jpg, .png or non-animated .gif,
max 300 dpi)
  • UTM codes allowed on destination urls. Redirect urls will be read as the destination url; if UTM codes are your final destination url, submit the final destination url and not the redirect.
  • Third party tags are not accepted


Back to Top

Premium Content Alert

Premium Content Alert specifications

Materials due 15 business days prior to distribution date.
Submit materials to: cforrest@putman.net

Advertiser to supply

  • Up to 75 characters for headline (asset being promoted)
  • Up to 350 character for text (asset being promoted)
  • Company name as it is to appear in promotional placements
  • Email address(es) for lead delivery (if Putman delivering leads)
  • 250 x 300-pixel image in non-animated GIF, JPG or PNG format
  • PDF of asset being promoted (if asset hosted on Putman site)
  • Destination url* for asset being promoted (if asset hosted on client site)
  • Third Party tags are not accepted

UTM codes allowed on destination urls. Redirect urls will be read as the destination url; if UTM codes are your final destination url, submit the final destination url and not the redirect.

Back to Top

eHandbook/
Tech Report

eHandbook/Tech Report Series specifications

Materials due 20 business days prior to distribution date.
Submit materials to:
Food Processing, Control, Control Design, Smart Industry: agauthier@putman.net
Chemical Processing, Pharma Manufacturing, Plant Services: rfitzgerald@putman.net

Chemical Processing

  • Full page ad submitted as 7.875” x 10.5” High Res PDF
  • (Optional) White paper or Case Study according to Chemical Processing editorial guidelines submitted as both a Word file and PDF

Control Global, Control Design

  • Full page ad submitted as 7.875” x 10.5” High Res PDF or half page ad submitted as 3.25” x 10” High Res PDF

Food Processing

  • Full page ad submitted as 7.875” x 10.5” High Res PDF
  • (Optional) Bylined White paper, according to Food Processing editorial guidelines submitted as both a Word file and PDF
  • 120×60 pixel logo (.jpg)

Pharma Manufacturing

  • Full page ad submitted as 7.875” x 10.5” High Res PDF
  • (Optional) White paper or Case Study according to Pharma Manufacturing editorial guidelines (limit 2 per eHandbook, reserved first come, first served submitted as both a Word file and PDF
  • 120×60 pixel logo (.jpg)

Plant Services

  • Full page ad submitted as 7.875” x 10.5” High Res PDF
  • (Optional) White paper or Case Study according to Plant Services editorial guidelines submitted as both a Word file and PDF

Smart Industry

  • Full page ad submitted as 7.875” x 10.5” High Res PDF
  • (Optional) White paper or Case Study according to Smart Industry editorial guidelines submitted as both a Word file and PDF
  • 120×60 pixel logo (.jpg)


Back to Top

Basic/
Fundamental Video Series

Basic/Fundamental Video Series specifications

Materials due 60 days prior to program launch.
Custom program – Digital Campaign Manager will be assigned for specific project management.

Available:

To be placed in the video:

  • Hi-res logo or product image (.jpg or .png 300dpi)
  • 3-5 Bullet points of text (60 characters max length)

To be placed with YouTube posting:

  • Brief description (40 characters max length)
  • 2 links (1 link to client website link & 1 link to client product page)


Back to Top

Webinar

Webinar specifications

Materials due 90 days prior to webinar date.
Custom program – Digital Campaign Manager will be assigned for specific project management.

Custom Webinar

  • Title of webinar
  • 100-200 word webinar abstract and 2-3 bullet points identifying key takeaways for webinar registrants
  • Presenter information: (1) presenter’s email address, (2) presenter’s name, title, company name (3) presenter’s headshot (hi-res, .ai, .eps, .png, .jpg) and (4) presenter’s bio of up to 100 words
  • Company Logo (hi-Res – .ai, .eps, .png, .jpg)
  • Presentation slides as .PPTX file 3 weeks prior to the webinar date. Presentation slides should NOT include any of the following: custom and/or embedded fonts, no video files or animation.
  • Polling questions to be asked during live webinar (optional) 3 questions maximum/5 answers per question maximum
  • Seed Questions (2 to 3 questions) to stage the live day Q&A
  • 2-5 handouts (PDF files or links) based on series, to be placed in the Resources Section
  • Exit survey questions (optional) 2 questions maximum/5 answers per questions maximum/no open field responses
  • Speaker Training availability (Submit 2-3 dates/times the week of/prior to the event)

Series Webinar

  • Company Logo (hi-Res – .ai, .eps, .png, .jpg)
  • Seed Questions (2 to 3 questions) to stage the live day Q&A
  • 2-5 handouts (PDF files or links) based on series, to be placed in the Resources Section
  • Exit survey questions (optional) 2 questions maximum/5 answers per questions maximum/no open field responses


Back to Top

Lead Insight Program

Lead Insight Program specificiations

Materials due 30 days prior to program launch.
Custom program – Digital Campaign Manager will be assigned for specific project management.

Available: Chemical Processing and Plant Services only

Each sponsor to supply

  • Hi-res logo (.jpg or .png 300dpi)
  • Hi-res image of asset being promoted in follow-up email
  • Up to 75 characters for headline (asset being promoted)
  • Up to 286 character for text (asset being promoted)
  • Destination url* for asset being promoted

*UTM codes allowed on destination urls. Redirect urls will be read as the destination url; if UTM codes are your final destination url, submit the final destination url and not the redirect.

Back to Top

Special Report

Special Report specifications

Materials due 60 days prior to program launch.
Custom program – Digital Campaign Manager will be assigned for specific project management.

Specifications all brands

Advertiser to supply

  • Bylined white paper or case study in both Word and PDF format
  • (Optional) Cover image: 300 DPI w 6/3785in x h 5.0412in
  • (Optional) Ad specs: Full page digital ad; 7.875 x 10.5 high resolution PDF 150 dpi
  • (Optional) High Resolution Logo for cover
  • Email address(es) for lead delivery


Back to Top

Advanced Lead Services Program

Advanced Lead Services Program specifications

Materials due 60 days prior to program launch.
Custom program – Digital Campaign Manager will be assigned for specific project management.

Program Components and Specifications

1. Special Report

  • Bylined white paper or case study in both Word and PDF format
  • (Optional) Cover image: 300 DPI w 6/3785in x h 5.0412in
  • (Optional) Ad specs: Full page digital ad; 7.875 x 10.5 high resolution PDF 150 dpi
  • (Optional) High Resolution Logo for cover
  • Email address(es) for lead delivery

2. Nurture Assets – topic of assets to be determined during program kick-off call

  • Three primary content assets supplied either as PDF files or as destination url
  • 3-5 Additional resources (Case study, video, product guide) supplied as either PDF files or as destination url


Back to Top

Market Insight Research Program

Market Insight Research Program specifications

Materials due 45 days prior to program launch.
Custom program – Digital Campaign Manager will be assigned for specific project management.

Program Components and Specifications

1. Survey

  • 10-15 question survey on a specific topic
  • Question development between Putman Editor and client
  • Putman develops survey and manages recruitment for 100-150 responses

2. Research Report

  • Putman editor reviews survey results, meets with client to review results then writes 1500 word report based on survey results
  • Research Report PDF is created and marketed to audience via 1 alert, 2 eNews, 8 xs social placement

3. Article

  • Putman editor writes summary article that is posted online and offers link to full results of research report, article is featured on Home Page

4. Infographic

  • Putman editor identifies key takeaway from research results and works with art department to create infographic
  • Infographic included in print issue with a call to action to download full research report


Back to Top

eBlast/eList

eBlast/eList specifications

Materials due 10 business days prior to program launch.
Custom program – Digital Campaign Manager will be assigned for specific project management.

Specifications: All of the following items need to be submitted

1. HTML creative:

  • From Line (less than 32 characters is recommended)
  • Subject Line (less than 49 characters is recommended)
  • HTML Creative
    • Build your HTML email in HTML 4.0 syntax not XHTML.
    • Images should by hosted by advertiser; if images cannot be hosted by advertiser, an additional flat fee will be charged
    • Links embedded
    • Advertiser Postal Address in the footer
    • The total email size (HTML plus all images therein) should be under 100kb.

2. TEXT creative:

  • Text copy should be done in Simple Text or Notepad; not in Word.
  • Text should be in plain font; no bold, no underline, no bullets.
  • Links need to be written out on their own separate line so that they can be hyperlinked (they cannot be hidden under “click here”)
  • Postal address of marketer should be included in the footer of the creative.

3. SEED List for Test (email addresses of anyone who would like to see the tests for approvals/revisions)

4. SEED List for Final deployment (email addresses of anyone who would like to see the final mailing)

5. Suppression/Opt-Out File for CAN SPAM compliance (applies to third party advertiser orders only)

Back to Top