Webinars

WEBINARS

Kaeser Compressors

CHALLENGE
A review of thousands of compressed air systems reveals that, on average, users operate below 50% of system capacity. Regardless of industry and application, oversized compressors are among the most common problems in air systems. Over sizing hits the bottom line in many ways, including higher purchase costs, higher maintenance and repair costs, higher energy costs, lost production due to pressure fluctuation and shorter compressor life.

APPROACH
On May 20th, 2020, Kaeser Compressors partnered with Plant Services to discuss the following topics:

  • Why oversizing occurs
  • How to identify oversized systems
  • How they impact productivity and profitability
  • Strategies to reduce the effects of this widespread problem.

RESULTS
Live Day Registration: 316
Leads Generated to Date: 341

Kaeser-Webinar

LEADS GENERATED TO DATE
WEBINAR: 342 LIVE DAY
331 NOW

L2L

CHALLENGE
During uncertain times, the way maintenance organizations operate often changes. We are forced to be hyper cost conscious, and look for methods to manage through the new environment while keeping reliability at the forefront. Managing successfully with limited resources requires partnering with operations to zero in on the KPI’s that really matter, and they may not be the ones you think. lubrication PM’s.

APPROACH
On April 9th 2020, L2L partnered with Plant Services to tackle the growing Covid 19 pandemic and how companies navigate uncertainty with 3 keys to keeping your plant running amid Covid 19 and beyond

  • How the small chronic issues can actually be your million
    dollar problems
  • How your maintenance team can use less and still deliver
    more
  • How “world-class” metrics might be driving the wrong
    behavior, and what you can do
  • What metrics truly matter in times of crisis

RESULTS
Leads Generated to date: Over 200 to date

Kaeser-Webinar

L2L HAD NEARLY 30% LIVE DAY ATTENDANCE AND SINCE THAN NEARLY AS MANY ON DEMAND VIEWERS AS LIVE DAY.

Parker Hannifin

CHALLENGE
How do you generate leads for a relatively mature product in a crowded field of competitors?

APPROACH
Connect with employee safety
Putman Media worked with Parker Hannifin to execute a webcast linking the advanced capabilities of the company’s pneumatic components with the primacy of employee safety. In particular, the webinar discussed how the concept of functional machine safety—properly applied—can help prevent industrial accidents.

RESULTS
Promoted to the Control Design audience of engaged machine automation professionals, the webinar drew nearly twice the typical attendance and attracted more than 48% of registrants to attend the webinar live.

Parker

ATTRACTED AN IMPRESSIVE 48% OF REGISTRANTS TO ATTEND THE EVENT LIVE

Siemens

CHALLENGE
How do you generate leads for a relatively mature product in a crowded field of competitors?

APPROACH
Go back to basics
Putman Media worked with Siemens Process Instrumentation to execute a webcast covering the essential aspects of properly specifying a pressure transmitter that meets one’s application needs. The webinar successfully tapped a perennial demand for nuts-and-bolts educational information needed to properly apply technology in often demanding industrial environments.

RESULTS
Promoted to the Control audience of engaged process automation professionals, the webinar was among the most popular of those conducted so far in 2020, and attracted an impressive 40% of registrants to attend the event live.

Siemens

ATTRACTED AN IMPRESSIVE 40% OF REGISTRANTS TO ATTEND THE EVENT LIVE

UE Systems

CHALLENGE
60 to 80 percent of premature bearing failures are lubrication related. Whether it is due to over lubrication, under lubrication, or simply using the wrong lubricant for the wrong application, it is still a lubrication related failure. One challenge for maintenance & reliability professionals is how to optimize their lubrication PM’s.

APPROACH
On Feb 26th 2020, UE Systems partnered with Plant Services to present a webinar regarding how to solve this challenge using Ultrasound Technology. Ultrasound can prevent failures due to under or over lubrication. This method will move you toward condition-based lubrication processes rather than time-based lubrication.

RESULTS
Leads Generated to date:
UE generated over 200 registrations

UE-Systems

TO DATE UE HAS NEARLY DOUBLED THEIR REGISTRATIONS WITH THEIR ON DEMAND WEBINAR

Windriver

CHALLENGE
A digital twin creates a virtual “sandbox” to enable you to reduce costs and optimize your systems. But a digital twin can be tricky to implement without guidance.

  • Learn the critical elements to building your digital twin
  • Discover new ways a digital twin can benefit your business today
  • Develop and sell your products faster courtesy of a digital twin
  • Test and smartly deploy product updates for your customers
  • Decrease risk throughout your production systems

APPROACH
Windriver wanted to develop a 2 pronged approach to delivering their content to the Smart Industry audience. This included a piece of content (Special Report) that our editorial team would develop with WR and package that into a webinar as well. We wrapped up the SR just before the webinar and had it as a hand out during the live day event. After the event SI pushed the content out to our audience in order to generate even more leads for WR

RESULTS
Leads Generated to date:
Generated over 250 Webinar Registrations and 100+ Special
Report Downloads

Windriver

WINDRIVER GENERATED NEARLY 300 REGISTRANTS AND DOWNLOADS AND CONTINUES TO GROW THAT NUMBER WITH ON DEMAND REQUESTS

ERIKS

CHALLENGE
The need to introduce a new technology into the key chemical and petrochemical industries that solves a long-standing problem and starts to fill the sales pipeline.

APPROACH
ERIKS worked with the Chemical Processing to offer a thought leading webinar presentation that highlighted and shared the research and development conducted on this new technology and reviewed the problem-solving qualities of this new product.

RESULTS
Our Chemical Processing audience was engaged and eager to learn about this new technology as registrations surpassed expectations and drew an impressive 50% of registrants to attend the live webinar event. In addition, over 55% of the attendees downloaded assets made available during the webinar.

The webinar will also remain archived on ChemicalProcesssing.com for one year and continue to generate registrations
on-demand during the year.

ERIKS

“ENGAGED AUDIENCE WITH 50% LIVE DAY ATTENDANCE” 55% OF ATTENDEES DOWNLOADING ASSETS

Techceuticals

CHALLENGE
Techceuticals, a company that that provides complete training programs for the entire teams of pharmaceutical manufacturers, partnered with Pharma Manufacturing to help promote their in-person hands-on training sessions and increase attendance at future events.

APPROACH
Pharma Manufacturing worked with Techceuticals president Mike Tousey to
develop a webinar that would attract senior operations professionals at mid
to large pharmaceutical manufacturers. The marketing efforts were sent to
the identified target audience through a variety of platforms.

RESULTS
Becoming a Tableting Pro met all expectations. The live day audience interacted with the presenters and rated the event as highly informative and helpful. To date over 240 people have registered for the event which is still accessible on PharmaManucaturing.com. Techceuticals was very pleased with the number of people who subsequently attended in-person training.

Become-a-Tablet-Pro

240 PEOPLE REGISTERED

TECHCEUTICALS WAS VERY PLEASED WITH THE NUMBER OF PEOPLE WHO SUBSEQUENTLY ATTENDED IN-PERSON TRAINING.