Putman Media began life as a single title B2B publishing house serving US manufacturing facilities 78 years ago under the leadership of Colonel Russell L. Putman. Colonel Putman (“Put”) was an innovator in the areas of controlled circulation, reader service cards, four color processes on front covers, and the case history approach in B2B magazines. With the launch of Chemical Processing magazine in 1938 and Food Processing magazine two years later, Putman was quickly positioned as a leading publisher in the process industries, with deep market penetration in the two largest markets.
John Cappelletti, Sr. joined the circulation department of Putman in 1956. Under “Put’s” guidance he gained experience in all aspects of publishing. In 1973, when Colonel Putman died, John Cappelletti, Sr., along with 16 other employees, purchased the company. Under John Sr’s leadership, the company purchased Baking Industry in 1974, introduced the regional Table-Top Shows in 1978, and launched Plant Services in 1979. The company nearly tripled in size before his untimely death at age 44 in 1981.
Putman continued to grow, under the direction of Grace Cappelletti and John Cappelletti, Jr., through new product launches and by focusing on its markets and its customers’ needs. Putman launched a custom publication for Allen-Bradley called AB Journal in 1995, as well as monthly magazines Control, Processing, and Control Design in 1998 and then Pharmaceutical Manufacturing in 2002.
In 2004, Putman began to concentrate seriously on building digital media products, applying the same standards for excellence that it uses for its print properties. All of the company’s web sites were upgraded from “magazines on the web” to industry destination sites. Simultaneously, 19 general news and topic specific e-newsletters were launched. Visitors and clients responded positively as revenue, site traffic and newsletter subscriptions all recorded triple digit increases in 2005.
Over the course of 35 years, the Cappelletti family and the Putman team has grown the business into a leading multi-media company, while maintaining the advantages of being privately held. An “open book” management style, award-winning editors and graphic designers and a client centric sales organization are the reasons Putman has thrived as an independent media firm for over 75 years.