Market
Chemical Processing, ChemicalProcessing.com and Chemical Processing E-Newsletters reach a monthly world wide audience of over 140,000 chemical industry professionals responsible for designing, operating and managing more than 40,000 chemical, petrochemical, refining, plastics and pharmaceutical facilities in North America and across the globe. These professionals are responsible for developing cost effective processes, optimizing the efficiency and reliability of plant assets and implementing product and production strategies.
Target Audience
- Plant Operations
- Plant, Department and Functional Management
- Engineering and Engineering Management
- Corporate
- Manufacturing Information Technology
- Research and Development
- Quality Assurance/Quality Control
Experience with a Large Degree of Responsibility
- 56.6% have been in the current industry for 21+ years
- 81.4% have been in their current industry for 11+ years
- 49.5% have subscribed to Chemical Processing for 6 or more years
- 22.6% have subscribed to Chemical Processing for more than 10 years
- 38.2% are the primary decision maker in selecting suppliers
- 59.8% provide input as part of a team when selecting suppliers
- 33.5% select suppliers for more than 1 company location
Engaged Magazine Readers
- 86.5% read Chemical Processing regularly
- 24.6% indicate they read the entire issue
- 63.4% indicate they are spending the same or greater amount of time with industry publications compared to 2 years ago
- 90.7% are utilizing industry magazine on a monthly/weekly or daily basis as a resource for work
- 62.2% are looking for articles related to a problem they are dealing with
- 79.4% are looking for new ideas
- 65.8% visit a vendor website after reading an article or ad
- 50.9% contact a vendor/advertiser for more information after reading
- Trade/ industry publications ranked #1 for
- Keeping current with industry trends
- Keeping current with new technology
Engaged Internet Readers
- 72.2% spend 3+ hours per week online for work related usage
- 77.4% are likely to very likely to register and download information on CP.com
- 51.5% indicated that they use CP.com on at least a monthly basis
* July 2010 Chemical Processing Audience Survey