Putman Media

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www.rockwellautomation.com/thejournal

Our Mission

The Journal coverThe Journal from Rockwell Automation and Our Partners is a custom publication that Putman Media has published for Rockwell Automation for more than 18 years. The magazine is distributed bimonthly in February, April, June, August, October and December to 55,000 print and digital subscribers.

The Journal educates industrial engineers, managers, operators, programmers and other technical personnel about automation industry news and machine control trends, and technology from Rockwell Automation and its strategic partner companies. The publication meets readers’ information needs through how-to articles, case studies, trend updates, vendor guides, and reports about Rockwell Automation’s popular private tradeshow, Automation Fair.

Goal

The magazine’s serves as a customer retention tool by demonstrating Rockwell Automation as an automation-industry innovator and thought leader.

Audience

The Journal’s readership comprises personnel responsible for keeping operations running cost-effectively and safely while producing quality products, including:

  • Automation Software Programmers
  • Equipment Operators
  • Control Engineers
  • Plant Engineers
  • Manufacturing Plant Managers
  • Engineering Managers
  • Maintenance Managers
  • Corporate Managers

Print, Digital and Social Media Delivery

The Journal is delivered through six print and digital editions, 12 e-newsletters, video, special reports, the magazine’s website and social media channels.

Awards and Recognition

The Journal has has a long history of effectively earning editorial and design honors, including “Best Magazine” 7 our of the last 8 years. What does this mean for you? You get a high-quality medium to deliver your message directly to your customers and prospects. Here are some of our most recent awards:

2013

  • American Society of Business Press Editors (ASBPE):  Gold National Azbee Award for Editorial, Custom Publication General Excellence: Magazine — recognizes an outstanding custom magazine for overall content, design and fulfillment of its mission for its customer and readership.
  • APEX Awards of Excellence in Corporate Communications: Award of Excellence, How-To Writing, “How to Measure Output Voltage from a VFD to a Motor,” April 2012, by Hilton Hammond, Fluke Corp. — the highest award bestowed for outstanding article writing.
  • Business Marketing Association Bell Awards, Milwaukee Chapter: Award of Excellence, Graphic Design – Spreads, “Production Time is Relative,” pp. 20-21, August 2012.
  • Business Marketing Association Bell Awards, Milwaukee Chapter: Bronze, B2B COLLATERAL / LITERATURE / PRESENTATIONS – CAMPAIGN – External Magazine, April 2012 issue — recognizes an outstanding magazine for overall content, design and fulfillment of its mission for its customer.
  • Business Marketing Association Bell Awards, Milwaukee Chapter: 2013 Content Marketing Awards from the Content Marketing Institute (formerly Magnum Opus Awards)

Best All Around Publication – Honorable Mention, Best Engineering/Construction Magazine, The Journal team. Sponsored by the Content Marketing Institute, the award recognizes superior editorial and graphic achievement in custom and corporate magazines. The awards program is international in scope and is the premier program for custom publication and content awards.

2012

  • Magnum Opus Awards for Outstanding Achievement in Custom Media: Best All Around Publication – Gold Award, “Best Engineering/Construction Magazine” — selected by a panel of judges from the famed Missouri
    School of Journalism
  • APEX Awards of Excellence in Corporate Communications: Award of Excellence for Social Media, Theresa Houck, Executive Editor — recognizes outstanding achievement in social media content strategy and execution
  • APEX Awards of Excellence in Corporate Communications: Award of Excellence for Technology & Science Writing, “5 Trends in Pneumatics,” June 2011 — the highest award bestowed for outstanding article writing
  • American Society of Business Press Editors (ASBPE): National Silver Azbee Award for Design, Front Cover – Photo, October 2011
  • American Society of Business Press Editors (ASBPE): Regional Silver Azbee Award for Design, Opening Page/Spread – Computer Generated, August 2011, “Unlock the Possibilities”
  • Business Marketing Association Bell Awards, Milwaukee Chapter: Bell Excellence Award for Single PR Campaign, Trade Show, Rockwell Automation and The Journal, “Automation Fair Event,” for Strategic Media Relations Campaign

2011

  • Magnum Opus Awards for Outstanding Achievement in Custom Media: Best All Around Publication – Gold Award, Best Manufacturing Publication
  • APEX Awards of Excellence in Corporate Communications: Award of Excellence, Best Custom-Published Magazines & Journals
  • ASBPE: National Azbee Award for Design, Front Cover – Photo, February 2010, National Gold Azbee Award for Design, Contents Page or Pages, February 2010,  Silver Azbee Award for Design, Opening Page/Spread – Photo, February 2010. “Alphabet Soup of Sustainability Standards”, Gold Azbee Award for Design, April 2010, Opening Page/Spread – Computer Generated, “Decisions at Your Fingertips”
  • Business Marketing Association Bell Awards: Bell Excellence Award for PR Campaign, Trade Show, Rockwell Automation and The Journal Team, “Automation Fair Event,” for Strategic Media Relations Campaign

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Mission

The Journal from Rockwell Automation and Our Partners is a custom publication that Putman Media has published for Rockwell Automation for more than 18 years. The magazine is distributed bimonthly in February, April, June, August, October and December to 55,000 print and digital subscribers. The Journal educates industrial engineers, managers, operators, programmers and other technical

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Market

Our Market Published 6 times per year, The Journal from Rockwell Automation and Our Partners is a unique publication created and published by Putman Media for Rockwell Automation over the past 19 years. The magazine, consistently rated as highly valuable in readership surveys, and its monthly e-newsletter educate Rockwell Automation customers and prospects about the

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Magazine

Print Marketing Opportunities Partners can use The Journal for display advertising in sizes from full- page and mulitple page insertions, to half pages, third pages and quarter pages. In addition, we offer the following effective marketing opportunities. Showcase Ads The Journal’s Encompass and Solution Provider Showcases promote your referenced products and services in a four-color,

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E-News

The Journal publishes 6 e-newsletters at 23x frequency, targeted to plant management, maintenance, engineering and automation professionals to keep them informed about the latest industry news, success stories and technical insights from Rockwell Automation and their PartnerNetwork companies. Each e-newsletter has been requested by the recipient, ensuring that you get high response rates from your

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Multimedia

Webcasts Webcasts are not only a highly efficient way to harness the power of the internet to generate qualified leads for your sales team; they also present your company as a leading source for industry insight and actionable content. The Webcasts package centers on a solution to an identifiable problem or emerging technology in the

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Lead Gen

The Journal’s unique lead-generation programs are based on best practices in permission marketing: offer high-value content related to a specific technology purchase decision or topic, and interested prospects will offer their contact information in exchange, giving you implicit permission to market to them. Program mechanics are relatively straightforward: Your company sponsors and/or supplies an appropriate

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Advertising

Welcome and thank you for your interest in The Journal! You are currently on the Online Media Kit of The Journal. From here, you can navigate through the links below to gain access to all the information you need to create your marketing campaign. Please feel free to explore the other links for additional information

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Contacts

Need to submit an ad or contact your sales representative; go here to locate the contact information of your The Journal staff.

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